Sales and Marketing

Five Features You Need for Your New Website

It’s time to upgrade your business’ web presence, and a new website is finally in the budget.
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Web Must-Haves for 2015

It’s time to upgrade your business’ web presence, and a new website is finally in the budget. Score! Building a new website is an amazing opportunity to grow your business and reach more customers online, but where should you begin? You know you want a website that looks good and attracts customers, but what does that take in 2015?

If you’re planning on building a website this year, there are several characteristics your site should absolutely have. Using the following five website attributes as a blueprint for your new website build is a surefire way to produce a killer end-product and in turn, grow your business.

 

Responsive Design

In order to keep up with the ever-evolving nature of digital marketing, your new website must have responsive design. A website with responsive design simply adapts to its environment, providing users on any mobile device the same quality experience as they would have on a desktop computer. In the past, the only way to get a truly mobile-friendly website was to create an entirely separate website specifically designed for mobile display. The problem? Mobile users got a different experience than desktop users. With responsive design, your website will display the same content in a layout specific to their device, enabling your potential customers to get the full website experience, whether they’re using their mobile phone, tablet, or desktop computer.

 

Modern Layout 

Your website must be clean and easy to navigate if you want customers to stay on it long enough to find the information they’re looking for. Have you ever landed on a website and weren’t quite sure where to click? Chances are, that particular company didn’t get your business. A streamlined, contemporary layout will help reduce confusion and increase conversion. Part of making your new website easily navigable is breaking up the content on your page with relevant imagery and graphics. While content is vital to the success of your SEO strategy, you don’t need a novel to get Google’s attention. Combining powerful imagery with concise content will help visitors get the most out of their visit to your website.

 

Custom Graphics

Eye-catching imagery is a must to make you stand out amongst the crowd. Have you ever visited a website and recognized an image you’ve seen before? Custom graphics guarantee that your visitors will never share this experience. Graphic design has the ability to embody your brand in a multitude of ways throughout your website. Opportunities include customized photos, icons, textures, buttons, infographics, and so many more. An investment in custom graphics on your new site will elevate your brand’s image to an entirely new level.

 

Featured Videos

Would you rather read a paragraph or listen to someone speak? Your potential customers are visual creatures, and they will gravitate toward videos about your product or service over text-heavy content. What takes a user two minutes to read, will likely take less than a minute to view, not to mention that videos are a home run when it comes to building credibility with your customers. Featuring videos on your site is a unique opportunity for visitors to learn what sets your company apart from the competition, and through video production, you will indeed set your company one more step above your competitors.

 

Marketing Automation

You’re busy running your business, but your business needs new customers to grow. This is a balancing act that you’re not alone in trying to perfect. With marketing automation, your new website will serve as a 24/7/365 employee that you won’t need to pay overtime. New marketing automation tools such as SharpSpring allow you to communicate automatically with potential customers in a way that you couldn’t manually. Unless you’re “The Flash” with superhuman reflexes, it is nearly impossible to run a business and simultaneously follow up with every lead until they finally turn into a customer. Marketing automation will continue to nurture your lead until they finally convert to a sale.

The possibilities are endless when it comes to marketing automation, including responding to leads faster and converting leads to sales. A website equipped with marketing automation tools can actually identify whether a lead is a potential sale, or another type of inquiry, and will reply accordingly with a personalized email. You can potentially have an appointment set without ever lifting a finger, leaving more time for you to dedicate to the day-to-day responsibilities of running your business. 

If you’re committed to making your 2015 website the automated selling-machine that it has the potential to be, consider these five features your essential ingredients for success. When you implement all of these attributes into your new website, prepare for growth, because your customers are going to take notice.

Scott BrazdoBWScott Brazdo is the CEO and co-founder of Melbourne-based Black Tie Digital Marketing.  Black Tie Digital combines the power of 10 traditional marketing vendors all built into one agency. Find out more at BlackTieDigital.com


This article appears in the May 2015 issue of i4 Business.
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