Company Name: Commerce National Bank & Trust
Executive Name and Title: Guy Colado, Chairman and CEO
Location: Winter Park, FL
Guy Colado has spent his career motivated by ties to his community and strong family roots. Born and raised in Winter Park, Florida, Colado — currently the Chairman and CEO of Commerce National Bank & Trust — was inspired by his grandfather to pursue a career in banking after he successfully kept his own bank afloat through the Great Depression. After Colado’s first job at the First National Bank of Orlando, he continued to move up the corporate ladder, but found himself discontented by the downsides of working for a large financial institution.
Through the formation of the National Bank of Commerce in 1986 and the establishment of the Commerce National Bank of Florida after a buyout from Wachovia in 2002, Colado maintained his commitment to community banking and serving his hometown. “Personalized customer service is the cornerstone of a community bank,” says Colado. “As CEO, I still have direct customer contact, and to me, that is what banking is about.”
An integral moment in Colado’s career trajectory can be traced back to his experience earning his MBA at Rollins College Crummer Graduate School of Business, another decision rooted in both family and community ties. Coming out of his Vietnam Army service in the late 1960s, Colado realized the significance of the emerging technologies he was seeing and knew that an MBA could help fine tune his technology and management skills for a successful career in the banking industry. With both parents and a sister receiving degrees from Rollins, along with Crummer’s stellar reputation and the ability to continue working part-time, going back to school was a natural choice.
“Earning my MBA while working at the bank allowed me to see how academic concepts could be applied in the business arena,” says Colado. “Exploring the emerging credit card system at Crummer was timely and of extreme value to my employer since issuing credit cards was new to banking at the time.”
Coming up on his retirement later this year, Colado plans to hand the reins to his son Ray, who currently serves as President of Commerce National Bank & Trust and has been extremely influential in continuing the community banking tradition.
“The expertise brought by my generation in conjunction with the forward-thinking nature of my son’s generation will ensure the community remains our biggest priority while still providing the latest in banking products and services,” says Colado. ◆